The Ugly Meter takes your photo and scans the details of your face to give you a rating of 1-10 on the Ugly Scale. If you rate a 10, you probably have a face that only a mother could love. Depending on how bad your rating is, the Ugly Meter will comment on your looks!"
It's all about the ranking and the rating... from reality television shows that are competitions in which the audience votes to eliminate the "less fair" (singer, dancer, etc., etc.) to best seller lists and box office returns and the ceaseless political polls.
When did we forget how to judge for ourselves?
Hey, just look in the mirror...