Last post we looked at the serious side of 1963 and the events of the civil rights movement that will mark their 50th anniversaries in the coming year. But since this blog is called "Ridiculous to Sublime," the writer always reserves the right to leap into the lighter side at a moment's notice. So, what do Lamborghinis, zip codes and push button phones have in common? They will also celebrate their golden anniversaries in 2013.
Today we set the controls of the WABAC Machine for a world tour of 1963's inventions and start-ups. Ready, Sherman? Our first stop is Sant'Agata Bolognese, a small community in northern Italy, just outside the city of Bologna, where in May of 1963, Ferruccio Lamborghini built a "large and ultramodern factory" in which to manufacture luxury sportscars. Even though he was the wealthy and successful owner of several businesses, including a tractor manufacturing company, people thought it was absolute "madness" to try to build a car to compete with Ferrari. Well, perhaps. But Lamborghini was a very hands-on owner and out of his belief rose a masterpiece. (We shall know them by their cost.)
"And what became of the rivalry with Ferrari, Mr. Peabody?"
"Well that you may ask, Sherman. Short answer: Ferrari sells more, Lamborghini is faster. But here's a lovely infographic smackdown to explain it all."
Via: Car Insurance List
Next we travel to Philadelphia, Pennsylvania where Robert Moon, a mild-mannered postal inspector (these being the days when the expression "going postal" could be interpreted as sending a letter through the mail, rather than engaging in homicidal behavior) pondered the age-old question of improving mail delivery. In the late 1940's, he actually came up with a three-digit system for a zone improvement plan, hence the acronym ZIP code. He submitted his proposal and it languished for awhile, until some genius rebranded it with more digits. It was finally implemented in 1963 as a five-digit system. Now of course, they are up to nine. (Someday they might even go to eleven...)
As always, there is a downside to these things... without the ZIP Code, we would never have had to suffer through a single episode of "Beverly Hills 90210."
Let's extend our sojourn in Pennsylvania and traverse to the Pittsburgh metropolitan area and the towns of Carnegie and Greensburg, where the touch-tone telephone was introduced. AT&T (American Telephone and Telegraph, back in the day) offered the first public commercial service, for an extra charge. (Of course!) Proto-type push button phones had been around since the 1940's but the Western Electric 1500 model was the first sold to consumers. It featured 10 buttons instead of the standard rotary dial. A 12-button model featuring the * and # keys was introduced soon afterward and replaced the 10-button model. For a look at 17 configurations that didn't make it, check out this article at Mental Floss.
"Golly, Susie, what'll they think of next? Sending messages to someone without even talking?"
"Oh, don't be silly, Bobby. The telegraph is so last Wednesday."
While everyone else seems obsessed with looking back at the best and worst of 2012 (of which there was, I admit, a lot), I suggest we make like Mr. Peabody and set the WABAC Machine to 1963 and take a stroll through all the good, bad and ugly events that will be celebrating their 50th anniversaries in the coming year.
"Set the controls to 1963."
We set the WABAC controls for the territory of the American South and just like that we are at Ground Zero of the Civil Rights Movement. 1963 is a year of pivotal moments in the quest for human rights in the United States, some triumphant and some tragic.
Gantt outside Clemson University
In January, African-American student Harvey Gantt enrolls in Clemson University in South Carolina, which is the last state to hold out again racial integration. In the spring, Birmingham, Alabama becomes the epicenter of demonstrations. On April 16, Dr. Martin Luther King, Jr. is arrested and jailed there during anti-segregation protests. During his confinement, he writes his seminal "Letter from Birmingham Jail," in which he argues that individuals have a moral duty to disobey unjust laws. The following month, Birmingham Commissioner of Public Safety Eugene "Bull" Connor turns his fire hoses and police dogs on black demonstrators. The images of police brutality are televised and published widely, increasing sympathy for the movement throughout the country and across the globe.
LIFE cover of Evers' funeral
The movement suffers a harsh blow with the assassination of Medgar Evers, an activist and field secretary for the NAACP, outside his Mississippi on June 12. At summer’s end, African-American sociologist, historian and civil rights activist, W.E.B. DuBois dies. The very next day, August 28th, the March on Washington takes place and 200,000 participants gather for peaceful protest and to hear King deliver his immortal “I Have a Dream” speech on the steps of the Lincoln Monument. Just 18 days later, a bomb explodes at the 16th Street Baptist Church in Birmingham, killing four young girls attending Sunday school. The church is frequently used for movement meetings. Riots erupt, leading to the
deaths of two more black youths.
In the waning of the year, on November 13, Malcolm X gives a speech in Detroit, Michigan commonly known as the “Message to the grassroots.” In the address, given before the Northern Negro Grassroots Leadership conference, he makes a seminal statement on Black Power and the Civil Rights Movement, defining revolution and arguing in favor of a worldwide union of nonwhites against the powerful and privileged who benefit from white racism.
So there you have it. In 1963, the small sparks of freedom kindled by activists through voter-registration drives, lunch counter sit-ins, and Freedom Rides ignite into a fire which consumes the entire South. Just 50 short years ago...
To read more about it...
Parting the Waters: America in the King Years, 1958-63
Taylor Branch (Simon and Schuster, 1988)
First book of a trilogy, this Pulitzer Prize winner focuses on Martin Luther King, Jr., and the key moments that defined his rise to the forefront of the civil rights movement in America, from Rosa Parks' arrest in Montgomery to King's imprisonment in Birmingham and his triumphant march on Washington.
Carry Me Home: Birmingham, Alabama
Diane McWhorter (Simon and Schuster, 2001)
A journalist who grew up in Birmingham as a member of one of the city's leading families chronicles the peak of the civil
rights movement, focusing on the African-American freedom fighters who stood firm on issues of civil rights and segregation during the movement's eventful climax.
On the Road to Freedom: a guided tour of the civil rights trail
Charles E. Cobb, Jr. (Algonquin Books of Chapel Hill, 2008)
An award-winning black journalist takes a pilgrimage through the sites and landmarks of the civil rights movement as he journeys to key locales that served as a backdrop to important events of the 1960s, traveling around the country to pay tribute to the people, organizations, and events that transformed America.
Stayed tuned for our next episode, in which the WABAC Machine will help us pinpoint some of the lighter events and inventions which will celebrate their golden anniversaries in 2013...
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